mi-styles is a revolutionary mobile fashion retail App deployed to customers’ Smartphones which enables them to:
- Create a personalised mannequin based on body type and skin colour
- Download a seasonal capsule from across a retailer’s fashion lines that suit their body type
- Drag and drop their capsule garments onto their personalised mannequin to create their own unique and realistic look with 180 degree facility
- Click-through to buy individual clothing and accessory items direct with the retailer
More than 5 billion people worldwide carry a mobile phone, nearly five times the current internet population; no other channel can touch as many customers.It is also expected that around 25 billion Apps will have been downloaded by year 2015. Several retail businesses have stepped up their marketing efforts by launching mobile Apps on leading platforms and you can help boost your marketing efforts by exploring the mobile Apps segment.
While the mobile market is ripe for the taking, retailers are woefully underutilising this channel. 2011 is touted to be the defining year for mobile sales and marketing; are you ready to capitalise on this channel?
